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September 2024

Effects of Nigerian Television Authority (NTA) Quality Assurance Crusade on The Embracing of ‘DAFDAC And Your Health’ Messages By Dwellers of Jos Plateau State

Bernard Diesuk Lucas
Department of Mass CommunicationPlateau State University, Bokkos

Abstract

The study set out to investigate the effects of Nigerian Television Authority (NTA) quality assurance crusade on the embracing of ‘DAFDAC And Your Health’ messages by dwellers of Jos Plateau State. The thrust of the study is to find out the extent to which the NAT campaign on fake drugs and other consumables has influenced the residents of Jos in shunning this habit. Anchored on the survey research design, questionnaire was used as instrument of data collection from a total population of 980, 600 out of which a sample size of 400 was purposively drawn. Health Belief Model was used as the theoretical underpinning. Findings showed that few of the respondents are aware of NAFDAC And Your Health programme on NTA, low viewership of the programme, the programme is a good avenue to rid the country of fake drugs and other substandard goods as well as the respondents agreed that the programme has influenced them on a very high extent and they are adopting the aims of the programme. The study recommended among others that NAFDAC needs to intensify efforts on getting the country off of fake drugs and other counterfeited products through additional airing time on NAT as well as take the campaign to other broadcast stations and print media outfits.

Keywords:

NAFDAC, Health Campaign, Health Belief Model, Fake, Adulterated and Embracing.

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