Globalisation, Intercultural Communication and Cultural Homogeneity


1ADELUSI, Gabriel Ayodeji,
2AKINMADE, Oyinkansola Henrietta
1,2 Department of Media and Communication Studies, Afe Babalola University, Ado Ekiti

BACKGROUND

Globalization, intercultural communication and cultural homogeneity are different concepts which have something in common for their functionality. The central thing to these three concepts is the information sharing through verbal and nonverbal means. That is communication. Therefore, each of these concepts i.e. globalization, intercultural communication and cultural homogeneity is made possible through exchange of information across geographical and social divides as well as the influence and impacts of communication on cultures, economies, media, politics and health of the people across the globe. Communication has brought the world together so much through the aid of the media to the extent that there is no boundary in the world again. And the values and cultures of the people of different background and locations have now diffused to other regions. According to Spitzberg (2000), the constraints of the geography are shrinking and the world is becoming a single place. He further stated that the world is shrinking that, the travels that once took months now takes hours; business dealings that were once confined primarily to local economies have given way to an extensively integrated world economy; information that once traveled through error prone and time consuming methods now appears in a blink of an eye across wide range of media; people in virtually all locations of the world are more mobile than ever and are more likely to transverse into cultures different from their own. Various cultures across the world are now more accessible than ever before and people of diverse cultures are coming into contact at an ever increasing rate.

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